Friday, March 30, 2012

CMYK Pastel Color Formulas are Unique


Spring has arrived. Pastel shades reflect the colors of Spring. Be careful when creating CMYK Pastels for print projects, because viewing conditions will be especially critical before going to press.  Pastels on either your computer monitor or printer proofs cannot accurately reflect the 3% dot used to create most pastel CMYK screen tint formulas used in 4-color process printing.

 You should also consider the surrounding colors and the effect they will have on your selection. Tintbooks demonstrate on section divider pages the way that adjacent colors can affect how dark or light a color appears.

Tintbooks devote separate sections for pastel color formulas for CMYK. Those Tintbook formula values range from 3% to 15% and include hundreds of pastel color combinations. It is rare that you will have the budget to spec a spot PMS pastel color, so use your Tintbook Color Guide before you commit to a CMYK formula to assure the best selection is made.

Enjoy Spring! The season prepares us for Summer when the world is in full bloom.